NRTC Fresh: Redefining Freshness Since 1973

For more than 50 years, NRTC Fresh has been revolutionizing the fresh produce industry, becoming a trusted name across the Middle East. Established in 1973, NRTC Fresh set out to elevate the fresh market in Dubai with a promise of premium quality fruits and vegetables. Today, that promise continues to thrive as NRTC Fresh leads the way in sourcing and delivering the freshest produce to homes and businesses worldwide.

Turning a Vision into Reality

NRTC Fresh, a proud member of the Nassar Al Refaee Trading Company (NRTC) group, began with a simple mission, to connect people with farm-fresh, nutrient-rich produce. Decades later, this mission has grown into a legacy of excellence. Guided by a passion for quality and sustainability, NRTC Fresh continues to source the finest fruits and vegetables from trusted farms, ensuring every customer enjoys unmatched freshness with every bite.

Fresh Choices, Endless Possibilities

Step into the vibrant world of NRTC Fresh, where quality meets variety. From organic treasures to handpicked classics, every item is carefully selected to meet the highest standards. Whether you’re stocking up on your dailes, exploring pre-cut convenience, or taking advantage of exclusive deals, NRTC Fresh offers tailored options that cater to every taste and lifestyle. Freshness isn’t just a promise—it’s our way of life.

Customers at the Heart of Everything

At NRTC Fresh, the focus is simple and It is “YOU”. We’re driven by your needs, inspired by global trends, and committed to exceeding expectations. By partnering with leading international producers, we ensure a seamless supply of premium produce, making us the preferred choice for individuals and businesses alike. NRTC Fresh is more than a supplier,  we are your partner in fresh and healthy living.

Freshness, Convenience, and More

Why settle for ordinary when you can have extraordinary? With NRTC Fresh, you get more than just products, you get a seamless shopping experience. Our intuitive online platform, competitive pricing, and customizable delivery options make fresh shopping effortless. From saving time to savoring quality, we are here to bring convenience and freshness directly to your door.

From Our Farms to Your Table

NRTC Fresh bridges the gap between farms and families. Every produce we deliver reflects our dedication to ethical sourcing, sustainable practices, and the highest quality standards. By blending tradition with innovation, we bring you fruits and vegetables that are as fresh as they are flavorful. Healthy eating has never been this easy or enjoyable.

Discover the NRTC Fresh Difference

Join thousands of satisfied customers who have made NRTC Fresh their go-to source for premium produce. With a legacy built on trust, quality, and innovation, we’re here to make every meal healthier, fresher, and more delightful. Explore the NRTC Fresh experience today and taste the difference that only decades of expertise and care can make.